I’m sure a true web2.0 historian will argue with me over who really started the trend, but as far as I’m concerned, the success of 37signals and their products really jump started this industry of simple, to-the-point, productivity apps. Whether you are talking about Harvest, Freshbooks, Blinksale, or [insert new invoicing/project management/brightly colored whatever], [...]
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Is the 37signals generation’s simplicity too simple?
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EliHorne Design
When I first started doing graphic design for hire about 2 years ago (my sophomore year of college), I thought I knew everything. My rudimentary knowledge of Photoshop CS and Dreamweaver MX was enough to enter the professional market, albeit at a reduced price. In reality I barely knew HTML, much less [...]















